Proof of ingenuity
The Quebec-based company Club Piscine Super Fitness is demonstrating ingenuity and originality with its new recruitment campaign: Since our next generation isn't quite ready yet… We're hiring! To create it, they simply asked their next generation what it's like to work for them.
With a strong desire to put forward an authentic recruitment campaign that respects and illustrates the family values of Club Piscine Super Fitness, the company came up with the idea, as surprising as it is appealing, of highlighting its next generation: the children of its employees.
It is said that truth comes from the mouths of children.
Since our replacements aren't quite ready yet...we're hiring!
Growing up at Club Piscine Super Fitness
With 40 franchised stores across the province, the company is often at the heart of great family stories. It's not uncommon to see parents, grandchildren, or other relatives working, growing, and thriving within this Quebec flagship. Some franchises are even passed down from generation to generation. It is by making room for this next generation that Club Piscine Super Fitness invites us to join the club to expand the family and continue to bring thousands of smiles to our faces.
The importance of standing out
The labor shortage is one of the major challenges facing the retail sector, and the COVID-19 pandemic has only exacerbated the situation. Large-scale recruitment campaigns in mass media were once quite rare, whereas today most employers resort to them. Hence the importance of standing out.
“It was by noticing that several recruitment ads looked alike that we asked ourselves how to make ours unique. The idea of using our employees’ children came quite naturally. Even though the concept left a lot of room for improvisation, the result is exactly what we hoped for: a campaign that is both engaging and entertaining, positioning Club Piscine Super Fitness as an employer of choice.” – Véronique Dion, Marketing Director at Club Piscine Super Fitness.
Club Piscine Super Fitness has therefore made, for the very first time in its history, a major investment enabling it to spread its message throughout the province. While aiming to attract new talent ready to contribute to the happiness of thousands of families, this important initiative also seeks to strengthen the sense of belonging among the employees of the Quebec-based company.
About Club Piscine Super Fitness
Since opening its first store in 1991, Club Piscine Super Fitness has consistently built its reputation on the quality and variety of its products, always at the best prices on the market. With 2,500 employees, the company has become, by far, the largest retailer of pools, patio furniture, spas, BBQs, and fitness equipment in Quebec. The warm welcome, courteous and professional service, unparalleled product quality, and exceptional after-sales service make Club Piscine Super Fitness a must-visit destination for enjoying summer.
